Approved brand identity
Precision. Clarity. Quiet confidence.
The approved symbol and geometric PRIZMA lettering. Two name variants with versions for light and dark backgrounds.
PRIZMA · For light backgrounds
PRIZMA · For black backgrounds
PRIZMA.finance · For light backgrounds
PRIZMA.finance · For black backgrounds
Two versions of one brand
PRIZMA is used on the platform and website. PRIZMA.finance is used in marketing and advertising. The teal symbol and lettering unite both versions.
Usage
Use dark lettering on light backgrounds and white lettering on dark backgrounds. The .finance suffix keeps a lighter grey tone.
Color palette
Deep blue-green#142F36
Teal#087F82
Mint#DBF1EA
Light background#F6F8F7
Grey suffix#77858A
Noto Sans
Regular 400 · Bold 700
Noto Sans is the website and interface typeface, supporting Russian, Kazakh and English. The geometric logo lettering follows the supplied artwork and is a separate graphic.
Your business in control.Ә Ғ Қ Ң Ө Ұ Ү Һ І · Аа Бб Вв · Aa Bb Cc
Brand kit The archive includes logos, colours, fonts and usage guidance. PNG files are raster assets, not editable vector masters.